Want to have a successful business? Having a great product certainly helps, but it’s also important to grab the interest of your clients and hopefully new clients. And what better way to do that than a great graphic design.

Here are some reasons why a good graphic design is a must!

1. First Impressions Matter

How your brand looks and how it’s displayed is how it’ll be perceived by potential clients. Business card or brochure, packaging or prospectus, whatever the platform, people will judge a business based on its visual appeal in a matter of seconds. Your product or service might very well be the best in its field, but with poor design, no one will stick around long enough to see just why.

“Everything is designed. Few things are designed well.”

Brian Reed

2. Attract the Right Audience

A well-designed logo or packaging design has the power to persuade your possible customer to choose your product instead of your competitors. 

Simultaneously, graphic design is used to attract the viewer’s attention. It is also a key element to transmit your brand values in the shortest time possible using design elements like colors, typography, and illustrations to create the first connection to your brand with the client.

3. Increase Sales

Higher visibility means higher conversion. When done right, great designs can also influence purchasing decisions. A well-designed product or a striking visual on a product package can entice a customer into buying it.

Humans are highly visual creatures – by creating uniquely designed products and content, you can attract more customers and increase your chances of sales and conversions. 

4. Your Message Matters

Every business has a story worth telling.

Graphic design is about communicating that unique brand story to your current and future customers. Simple design decisions like font choice and color scheme can help you deliver your messages with both feeling and clarity in a way that supports your brand message.

“Design is thinking made visual.”

Saul Bass

5. Brand identity

A business needs to establish its image and remain visually consistent. A well-thought design strategy is a key component in achieving said consistency and improving the brand’s identity.

When it comes to building a brand it’s better to build it layer by layer, it’s important to use designs that jump out to you. Not every design is going to please you, so don’t be afraid to express your wishes and ideas. Know that a good basis for your design is of key importance. 

Need a new design? Contact us at info@kobalproduction.com and we’ll tell you more about our approach.